Category Archives: St. John’s

Introducing moovy.ca

I’ve been working on this project since last November when I made my first trek back to St. John’s to begin the development stage. Now, a year later, quite magically (and through a lot of hard work by a lot of great people) moovy.ca is alive – Check it out!

Thanks to the ladies at the St. John’s International Women’s Film Festival, Pattie and Svea at Catapult Media, Loc and Lu Randomlink and to all of those early adopter moovers out there now joining this online film community.

Tonight is the official launch party happening (of course) in St. John’s at the Festival, which just kicked off yesterday. I am sad to miss all the fun and festivities, but I’m flying back in a few weeks for a different kinda party. Alas, horray for moovy.ca! Below is a short videoblog created by the one and only “Babs”, the Festival’s official roaming vlogger. It’s a quirky little introductory snippet touching on a few of the beautiful sites of St. John’s, with one of my favourites near the end – ahhhh, The Duke. How I love thee.

Web Strategizing For Women In Film

St. John's, NewfoundlandI spent last week in Newfoundland with a great group of people, conceptualizing and strategizing to build a web portal for women in film, to be extended further of course to include *both* genders. We’re starting with women, as the client is the St. John’s International Women’s Film Festival; a festival that has been successfully operating and growing for 18 years.

I was at the festival last year speaking about marketing your film online, social media and web 2.0 tools. Word on the street is it’s the best small film festival going. Well, given the locale alone, of course it is! As a side note, this comment is not surprising. I have yet to meet a person who doesn’t rave about Newfoundland after visiting. I can’t tell you how many times I’ve heard a story (of people who have visited for the first time) that ends in “… and now they’re moving here.”. I could go on.

Building Online Community For Women In Film - The Strategy SessionsWhat’s surprising for me to learn while in this process of working with Pattie from Catapult Media and Kelly and Lynn here at the festival HQ is that for most of the calendar year, this festival is run and operated as a one-person show. What gives? Kelly Davis does an amazing job each year, and continues to do so, and this year was able to hire Lynn Kristmanson for a short contract to assist and take control of certain aspects, but where are the funds to support this amazing arts community and this festival that has international attention and acclaim? If it is to grow and continue to build on its successes and reputation, the people and staff behind it must grow as well.

This is a pretty common tale in the arts right across the country. Federal and Provincial governments have long been held accountable for a lack of funding for the arts community, and in this case, I think it’s a miss on supporting the culture and heritage sector as well.

I’d be interested to hear from anyone who shares the same conundrum as Kelly Davis and the Film Festival in St. John’s. More people working on this project equals more outreach equals more industry participation equals more local contribution and tourism dollars pumped into the local economy, all with a reputable, successful, in this case international, artistic, cultural event at the core.

Newfoundland Never Felt So Web 2.0

St. John's: The NarrowsChecking In From The 17th Annual St. John’s International Women’s Film Festival

This year’s International Women’s Film Festival in St. John’s has a vibrancy and energy that would seem to be nonpareil from years past. The opening night gala was no exception.

The people, filmmakers and film goers of St. John’s, and filmmakers from around the world, packed into the sold-out theatre, The Arts and Culture Centre, to be welcomed by the festival Chair of the board, Noreen Golfman. Our premier, Danny Williams, looking dapper in his cool, soft, black velvet jacket, white-collared shirt and no tie (yes, our slick Premier also has great fashion sense!), was the first Premier in the festival’s history to make an appearance, as he acknowledged the plentitude of brilliant talent in this province.

Mary Walsh directed, co-produced, co-wrote and starred in the film that opened the gala, “Young Triffie’s Been Made Away With”, and was as entertaining and charmingly colourful as ever. The film was co-written by Ray Guy, Newfoundland writer and journalist, so the result is predictably witty, funny, dark, quirky, bizarre, and has a fantastic payoff.

My Panel: The Social Web

Pattie Lacroix from Catapult Media in Halifax invited me to join her here to share our combined knowledge on social networks and softwares. Since locating me last week, we’ve been communicating and preparing for this workshop at the festival on the social web and how the film industry can take advantage of the tools available. With Pattie’s years of experience in the industry of web design and consulting, and my knowledge and familiarity of some key social softwares, our panel discussion was quite well received.

The room was full (extra chairs were needed!) and while Pattie explored the concepts of the next generation of the web, the new culture of the unregulated and unbounded internet, I introduced several social softwares and walked the room through some of the more useful ones that are relevant to the film industry in promoting and marketing their work online:

Of course we spoke about the importance and influence of the blogosphere. I set up a quick blog in WordPress, just so they could grasp how easy it is to initiate the process and start the tinkering.

I took a look at some case studies of how podcasting, vlogging and blogging can be used to market your film with: The Inconvenient Truth, Snakes On A Plane, Battlestar Galactica.

We also all learned of another resource for filmmakers from a woman who was in attendance, Celtx, a local software company here in St. John’s that has developed a social software for filmmakers to form communities and promote their work.

Over the following days, there are workshops and films – over 80 shorts and features – to take in throughout the city. If you’re reading this from outside of this great province, make your plans to get into the festival or at least visit Newfoundland next fall to see for yourself all there is here to offer in the rich flavours of the people, the history, the culture, the art, the talent and the pride. But don’t tell too, too many people about this – we like to keep our gem somewhat on the down-low!

I apologize for the lack of photography. My digital camera is busted and my roll of film I’ve been snapping is still sitting in my Minolta waiting to be all snapped up!